Company information

For 30 years, the Traffic Calendar (Trafikkalendern) has worked to improve traffic safety in children’s local environment. In the 2020/2021 academic year, the material will be provided to over 600,000 pupils aged six to twelve, 30,000 teachers, and around 2,000 local businesses and organisations. Involvement from local businesses makes it possible for us to distribute all the material for free. Information about children’s vulnerability in traffic is also spread to adults via their workplaces. The Traffic Calendar wants to inspire and support school staff in working with traffic issues as part of learning for sustainable development. Integrating traffic in different subjects gives pupils the opportunity to reflect on how the design and functions of the transport system affect our environment, health, and traffic safety. Having such knowledge increases opportunities to influence one’s own and others’ future. The ambition is for traffic education to be fun, interesting and developing.

THE FOUR CORNERSTONES OF THE TRAFFIC CALENDAR

Pupils

More than 600,000 pupils in years F – 6, across over 200 municipalities, get access to the Traffic Calendar’s extensive material throughout the academic year. Pupils participate individually or in their class, in seasonally adapted traffic-themed activities. Everyone who participates in the activities has a chance to win nice prizes every month.

Parents

Parents’ involvement in children’s traffic safety is important. Many of the questions in the Traffic Calendar aim to create a dialogue between parents and children. The Traffic Calendar is also intended to provide support when parents need to talk to their children about different traffic situations.

Teachers

Among other things, teachers get their own copy of the Traffic Calendar. There are also lots of tips and ideas for how traffic issues can be integrated into different subjects online. The Traffic Calendar wants to support schools to be able to work with traffic issues as part of learning for sustainable development.

Businesses

Participating local businesses and organisations contribute to the Traffic Calendar’s materials being free. At the same time, they help to spread information about children’s vulnerability in traffic among their employees. Throughout the academic year, they also receive children’s thoughts and drawings about traffic.

HOW THE TRAFFIC CALENDAR WORKS

1. PICTURE OF THE MONTH

Drawing of a traffic situation that relates to the season and the traffic theme of the month.

2. ACTIVITY OF THE MONTH

Each month, pupils can participate in an activity connected to the traffic theme of the month. There are nice prizes to be won.

3. CALENDAR

Month calendar with name days and holidays.

4. BUSINESS SECTION

Involvement from local businesses makes it possible for us to distribute all the material for free. Information about children’s vulnerability in traffic is also spread to adults via their workplaces.

MATERIALS OVERVIEW

PRICES AND FORMATS

Production of ad is included in our prices. The ad is in colour (CMYK) according to your sketch. There is a discount for two-year bookings.

Small ad
51 x 27 millimetres
6,300 SEK + VAT
(year 2: 5,985 SEK + VAT)

Medium ad
51 x 54 millimetres
10,500 SEK + VAT
(year 2: 9,975 SEK + VAT)

Large ad
51 x 81 millimetres
13,600 SEK + VAT
(year 2: 12,920 SEK + VAT)